STB launches 'My Uniquely Singapore Passport 2005'

For the second year running, the Singapore Tourism Board (STB) is encouraging Singaporeans to rediscover Singapore’s unique attractions with “My Uniquely Singapore Passport 2005”. The Passport offers holders (both Singapore residents and visitors) discounts at 40 Singapore establishments including tourist attractions, F&B outlets as well as a family-oriented spa.

Patronage at any participating establishment entitles the passport holder to a stamp. Free stamps will be given at events like Carnival Marina, Heritage Fest 2005 and at any of the eight Singapore Visitors Centers. This year, participants only need to obtain five stamps to qualify for the two quarterly draws and the Grand Draw. Participants stand to win more than S$150,000 worth of prizes including four brand new Hyundai cars and 36 Aviva Spa packages.

“My Uniquely Singapore Passport 2005” is part of the STB’s effort to drive domestic tourism by encouraging Singaporeans to rediscover the island’s many tourism offerings and become Singapore’s tourism advocates. 

Starting from April, 1.5 million passports will be distributed across Singapore over nine months. Of these, 300,000 passports will be distributed to students at more than 300 schools while students from 28 Tourism Clubs will distribute the passports to the public. Other potential distribution channels include community centres and clubs, and public libraries.

Mr Ken Low, STB’s Acting Assistant Chief Executive, Brand and Communications, said, "Many Singaporeans and local residents have yet to discover the many unique "gems" that are right at our doorstep - from the exquisite Night Safari, the survival stories at the Chinatown Heritage Centre, the secrets on the Original Singapore Walks, to the wide open spaces of the kampong farms in Sembawang - there are now 40 more reasons to rediscover the attractions of Singapore. I strongly believe that after visiting some of these attractions, residents will have a better sense, understanding and appreciation of the place we call home, and will truly become advocates of what this island can offer. Well, vacations and fun-breaks can surely even take place right here at home!"

My Uniquely Singapore Passports can be obtained at the 40 participating establishments, as well as at the Singapore Visitor Centres from today, 9 April 2005.

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