|
Detailed results of 900 origin-destination pairs for the first quarter of 2005 are available in the Pacific Asia Travel Association (PATA)'s newly released "First Quarter 2005
Quarterly Statistical Report" ("QSR").
PATA Director-Strategic Intelligence Centre (SIC) Mr John Koldowski
said, "Strategic travel and tourism marketers, no matter the size of their businesses, will
immediately see value in our 'QSR' statistics."
Among
other things the reports shows that In the first quarter of 2005, Macau SAR saw more than 100% growth in arrivals from markets such as Malaysia (+250.6%), Thailand (152.8%) and Korea
(ROK) (+121.6%), compared to the corresponding period in 2004.
In first quarter 2005, traffic to Cambodia grew dramatically from the Middle East and Africa (+414.8%), Spain (+117.8%) and Russia (+105.7%).
"This information is crucial to travel and tourism strategists operating in Cambodia or Macau," said Mr Koldowski. "A growth spurt from a low-volume market may be a
bizarre coincidence, or it could signal the emergence of a new source market worth targeting. Indeed, these stats are also extremely useful to outbound players."
The top five origin-destination performances for the first quarter, where volumes were 25,000 or better, were: Australia-Vietnam (+ 138.6%); Korea (ROK)-Macau SAR
(+137.0%); Korea (ROK)-Malaysia (+121.6%); Japan-Macau SAR (+92.7%); and Korea (ROK)-Cambodia (+73.8%).
Latest figures compiled by PATA SIC show that the 36 Asia Pacific countries/destinations for which year-to-date arrivals data is available have shown a collective gain of
+10.4% over 2004, or an additional 12.5 million arrivals.
Each sub-region is showing positive gains: The Americas (+7.1%); South Asia (+5.5%); Northeast Asia (+13.3%); Southeast Asia (+7.0%); and the Pacific (+6.6%).
Mr Koldowski
added, "This is interesting at the macro level and is good news for Asia Pacific as a whole, however, travel and tourism marketing strategists need to better
understand origin-destination trends and movements. This is why waiting for all the numbers to come in for a quarter-by-quarter analysis is well worth it."
PATA's newly released "First Quarter 2005 Quarterly Statistical Report" can be purchased at http://www.pata.org/catalogue. PATA members are eligible for discounts.
Each report includes visitor arrivals by country of origin, outbound travel data for selected PATA-member destinations, percentage changes over the same quarter of the
previous year and an update of four years worth of monthly arrivals and departures data.
See
other recent news regarding:
PATA,
Survey
|
