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bmi
plans to offer an in-flight mobile phone service to passengers travelling to major business destinations out
of Heathrow.
bmi is preparing to pilot the service on an Airbus A320 in late 2006 by which time partner OnAir expects that the on-board equipment developed for it by Airbus, Siemens
and other partners will be fully certified and the necessary telecommunications regulatory approvals will be in place, permitting the safe use of mobile phones in-flight
for the first time.
"We are very excited about partnering with OnAir to make this service available to passengers in 2006," said bmi chief executive officer Nigel Turner. "This pilot will
guide us on usage patterns and some of the social issues in using mobile phones on aircraft. It will also help us to confirm the business case for rolling the service out
across the remainder of the fleet. Initially we would hope to install the equipment in our short to medium-haul Airbus aircraft," said Turner.
The target market for bmi will include business and leisure travellers to its destinations in Europe. The airline sees the offering as particularly attractive to business
travellers flying out of Heathrow to UK destinations such as Manchester, Glasgow, Edinburgh and Belfast and to European destinations such as Amsterdam, Paris,
Brussels and Dublin.
"Our research tells us that our premium passengers have two key concerns. These are getting quickly through the airport and the ability to carry on working during their
journey," said the bmi CEO.
"The OnAir offering opens up an exciting new era for the business traveller allowing them the use of their own GSM mobile phones and other GPRS-enabled devices
such as the Blackberry, to make and receive voice calls or to send and receive SMS or emails during the flight. We are sure that many travellers will welcome this
expansion of their ability to keep in touch while in the air," Turner added.
OnAir already provides other communications services on long-haul flights for airlines including Asiana Airlines, Cathay Pacific, Emirates, EVA Airways, Iberia,
KLM, Malaysian Airlines, Northwest Airlines, Pakistan International Airlines, Qantas and Virgin Atlantic.
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