Orchard Hotel Singapore selects Optims Revenue Management Solution

The Orchard Hotel Singapore, one of Millennium & Copthorne’s leading properties, with 674 rooms located on Singapore’s renowned Orchard Road, has selected Optims.Hotel Revenue Management System to improve its Revenue Management.

Optims.Hotel integrates with the hotel’s Fidelio Property Management System, and centralizes and consolidates key data to offer detailed business analysis reports and to forecast, optimize and control the hotel's bookings to increase REVPAR.

Mr Eric Brand, General Manager of Orchard Hotel said, “We are currently in the process of implementing the Optims system and are already impressed with the professionalism of their service. We had previous experience with other Yield Management Systems, but due to the changing nature of the recent events in Asia, we soon realized that we needed a solution with a more dynamic approach and strong management reporting to help keep up with the challenges of a fast changing environment. Knowing that Optims can provide these benefits coupled with their reputation as the worlds leading RMS provider gave us the confidence to ask them help us achieve the kind of revenue growth we are looking for.”

Oliver Winzer, Managing Director of Optims Asia added, “We are delighted to add Orchard Hotel into our growing list of Revenue Management customers. This endorsement is a major event for Optims Asia. Helping our customers make the right decisions and increase revenues is important to us. This new contract shows how important Revenue Management has become for all regions of the Hospitality Industry and the evident leadership of Optims in the world of Revenue Management.”

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