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1. PATA and Nielsen launch Strategic Alliance in China
PATA and Nielsen launch Strategic Alliance in China. The Pacific Asia Travel Association (PATA) and The Nielsen Company China have formed a broad strategic partnership focused on delivering statistics, analyses and forecasts to the Asia Pacific travel and tourism industry. The agreement includes a commitment to share information, facts and intelligence to support the reports and pu
2. Details from Nielsen India Outbound Travel Monitor 2008
Details from Nielsen India Outbound Travel Monitor 2008. With growing disposable incomes, increasing numbers of Indians are travelling abroad for leisure and/or business. Asian countries are their most popular destinations according to the Nielsen India Outbound Travel Monitor 2008, conducted in partnership with the Pacific Asia Travel Association (PATA).
3. Nielsen and PATA to launch Indian Outbound Travel Monitor
Nielsen and PATA to launch Indian Outbound Travel Monitor. Based on a robust sample of 2,000 respondents across 10 cities in India and updated annually, the Indian Outbound Travel Monitor explores the behaviour and considerations of travel consumers when planning for, during and after a trip abroad, and will be an essential tool for any travel organisation doing business with India
4. Nielsen and PATA release findings of China Outbound Travel Monitor 2007
Nielsen and PATA release findings of China Outbound Travel Monitor 2007. The new China Outbound Travel Monitor 2007 reveals that traditional travel agents rank only second behind online sources (63%) as the most popular source of information for potential travellers while the use of traditional media is found to be much lower (40%) for newspapers and magazines.
5. 56% of Malaysians Expect to Retire Before 60
56% of Malaysians Expect to Retire Before 60. More than half (56%) of Malaysian consumers retire or expressed their wish to retire before the age of 60, according to a Global Aging Report released by The Nielsen Company. After Malaysians, consumers in China (51%) and Indonesia (49%) are the second and third most likely groups to retire before they turn 60. On average, 40% of consum
6. Jump in Mobile Internet Usage in SEA
The exponential growth in popularity of internet-enabled multimedia devices is resulting in increases in non-PC based web traffic, and many internet users in Southeast Asia (SEA) now access the internet via a device other than their PC, such as mobiles and tablet devices, according to recent figures released by Nielsen.
7. SEA Consumers Willing to View Ads in Exchange for Free Music
An overwhelming majority of consumers in South East Asia are prepared to view advertising in order to stream music for free on their PC or mobile phone, according to a recent survey by Nielsen. Findings from the study, which examined consumers’ interaction with music, revealed that
8. New Survey Reveals Consumers in Malaysia Remain Price Conscious
According to the latest global online consumer confidence findings from Nielsen, 86% of Malaysian shoppers are aware of price increases, and 63% of hyper and supermarket shoppers indicated that they would only buy the essentials items or cut down luxuries as a response.

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