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1. Keen Named a PATA Preferred Partner
Keen Named a PATA Preferred Partner. Keen, the independent global brand strategy and integrated communications agency, has been named a Preferred Partner for destination branding by the Pacific Asia Travel Association (PATA). Keen is the first in what will be a new alliance of PATA Preferred Partners, a select group of businesses drawn from a variety of travel and tourism-related e
2. Thailand Needs to Get its Brand Image Right
Thailand Needs to Get its Brand Image Right. Does Thailand's brand, Amazing Thailand still cut it in the international marketplace? David Keen, CEO of KEEN, a Bangkok-based global branding agency, told travel industry leaders that Amazing Thailand, first announced in 1997, needs to change.
3. Etihad Airways Keen to Expand U.S. Network
Etihad Airways is keen to expand its network in the US. Etihad Airways President and Chief Executive Officer, James Hogan, disclosed that the US specifically is among the highest performing regions across the airline’s global network, with an average 81% load factor in 2012.
4. Maldives Unveils New Slogan and Logo
The Republic of Maldives has a new nation brand. The logo and Always Natural tagline, developed by QUO Keen, was recently approved by President Mohamed Nasheed at a full cabinet meeting.
5. PolyU Study Finds TV Drama Influences Perceptions of Korea
Viewers of the immensely popular television drama Daejanggeum (Jewel in the Palace) are keen to try Korean food and have a positive image of the country, according to Dr Samuel Seongseop Kim, Dean and Chair Professor Kaye Chon of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. In a recently published study of customers
6. Six Senses Yao Noi Appoints Javier Suarez as Spa Director
Six Senses Yao Noi has appointed Javier Suarez as Spa Director. Javier is a graduate in Physiotherapy from The University of California, where he also minored in Holistic Health. A Spanish national, Javier returned to Spain in 2000 to complete a Masters in Geriatric Physiotherapy in Barcelona. Although living most of his adult life in Mallorca, Javier remains a keen Barca football
7. Deadline for Entrepreneurs to Submit WITovation Entry: 15 August 2010
Deadline for Entrepreneurs to Submit WITovation Entry: 15 August 2010. WITovation, a competition for start-ups, takes place again this year as part of the annual travel distribution, marketing and technology conference, Web In Travel (WIT). For entrepreneurs who are keen to start up their own business in the digital travel space, this is their chance to get an edge and make your dr
8. Singapore Airlines Launches IT Competition - SIA App Challenge
Singapore Airlines has launched an information technology competition targeted at tertiary students keen to make a difference in the aviation industry. The ‘SIA App Challenge’ is based on the theme of ‘Your Travel, Your Way’. Participants will be provided real-world business challenges to stretch their creativity, aimed at developing digital applications suited for the modern trave

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