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1. American Airlines and TM Advertising Win Cannes Lion Award
American Airlines and TM Advertising Win Cannes Lion Award. The International Advertising Festival – Cannes Lions – is one of the largest gatherings of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards event. Each year, more than 10,000 visitors from the advertising and allied industries attend this event to celebrate the
2. Travelport Brings GDS Advertising In-House
Travelport Brings GDS Advertising In-House. Travelport has started selling its GDS advertising exclusively through internal advertising consultants. GDS advertising allows travel suppliers to reach travel agents with relevant promotional and product information at the critical point of sale, as they search for air, hotel and car products information by destination market.
3. Emirates Airline wins three Cannes Lions at 55th International Advertising Festival
Emirates Airline wins three Cannes Lions at 55th International Advertising Festival. Emirates Airline's digital advertising has won three Cannes Lions at the 55th International Advertising Festival. The creative wing of the carrier, along with London-based advertising agency Lean Mean Fighting Machine, picked up a Gold award for its Nonstop Fernando campaign, a Silver accolade for
4. Turkish Airlines launches Major Advertising Campaign in Thailand
Turkish Airlines launches Major Advertising Campaign in Thailand. The advertising spend will be used primarily on Bangkok's Sky Train system over a 6-month period both externally and inside each carriage. Advertising will also appear in local newspapers, magazines as well as a high end campaign to be run co-jointly with Siam Paragon Department Store, The Emporium Shopping Complex a
5. Pegasus Solutions Signs Advertising Deal with Amadeus
Pegasus Solutions Signs Advertising Deal with Amadeus. Pegasus Solutions has extended its marketing capabilities to include travel agency advertising through a new agreement with Amadeus. As a result, Pegasus reservations services customers and those using the company’s representation services, including Utell Hotels & Resorts and Utell Connect, will gain access to advertising on t
6. American Airlines to launch New Advertising Campaign
American Airlines to launch New Advertising Campaign. American Airlines is launching a fully integrated advertising approach that utilizes various media – television, print and online – to focus on international premium class travelers and to increase awareness of American’s premium travel experience. The campaign, created by TM Advertising, American’s longtime agency of record, is
7. Qatar Airways Launches New Advertising Campaign
Qatar Airways Launches New Advertising Campaign. Qatar Airways has unveiled a brand new advertising campaign aimed at highlighting the unique characteristics of each region within the airline’s expanding global network. The new print and radio advertising campaign follows the successful introduction of a similar concept that promoted the airline’s new routes throughout 2010 and int
8. Amadeus launches Intelligent Advertising Solution - Amadeus Banners
Amadeus launches Intelligent Advertising Solution - Amadeus Banners. Amadeus Banners allows airlines to communicate their promotions or other advertising, to a selected target audience in a cost-effective way. Displayed in a graphical format, or banner, the advertising messages are triggered based on the flight entry request, facilitating greater awareness and ensuring the relevanc

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