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- 1. Tourism Australia and Etihad Airways Expand Partnership
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Tourism Australia and Etihad Airways have expanded their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets. Under the new arrangements, Tourism Australia and Etihad Airways will quadruple their spend in the 2014/15 season for what will become their strongest ever push to promote Australia to in
- 2. Tourism Australia begins Search for New Managing Director
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Tourism Australia begins Search for New Managing Director. Tourism Australia’s Managing Director Geoff Buckley has agreed to an extension of his contract until 30 June 2009. Mr Buckley joined Tourism Australia in 2004 and has been Managing Director since 2006.
- 3. Singapore Airlines Strengthens Ties with Tourism Australia
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The importance of strong aviation partnerships in driving Australia’s future tourism growth has been reaffirmed with the signing of a new commercial agreement between Singapore Airlines and Tourism Australia. The three-year agreement, which takes effect from 1 July 2011, will see Singapore Airlines and Tourism Australia jointly fund a range of tourism promotion activities aimed at
- 4. Tourism Australia Launches Global Creative Agency Tender
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Tourism Australia has launched a tender process for its global creative services account. The successful agency or agencies will be selected through a competitive tendering process and will provide Tourism Australia access to their creative services over the next three years, proposed to commence on 1 July 2013. Services covered by the contract include both traditional and digital
- 5. Tourism Australia Appoints Ketchum as PR Agency for Americas
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Tourism Australia has appointed Ketchum as its public relations agency for the United States, Canada and Latin America for the next three years. The account will be managed out of Ketchum’s Los Angeles office. Daryl Hudson, Tourism Australia Vice President of the Americas, said Ketchum was chosen following a competitive selection process involving public relations agencies from acr
- 6. Andrew Hogg Joins Tourism Australia as RGM Greater China
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Tourism Australia has appointed Andrew Hogg as Regional General Manager Greater China, based in Shanghai. Mr Hogg joins Tourism Australia from Qantas Airways, where he has held his current position of General Manager China since 2011. He has held a number of other senior roles in a career spanning more than 25 years with Qantas Airways, covering finance, sales, marketing and operat
- 7. Executive Changes @ Tourism Australia
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Vice President, The Americas for Tourism Australia, Daryl Hudson, based in Los Angeles, has advised the national tourism agency that he will not renew his contract which expires in late 2011. Regional General Manager, Continental Europe, Katherine Droga, based in Frankfurt, after four years in the role, will be returning to Tourism Australia’s corporate HQ in Sydney.
- 8. Qantas and Tourism Australia sign MoU
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Qantas and Tourism Australia sign MoU. Qantas and Tourism Australia have signed a Memorandum of Understanding (MoU) on a new three year $44 million partnership to market Australia internationally as a tourist destination. The MoU covers activity over the next three years including international cooperative marketing campaigns, major trade events, business events and public relation
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