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- 1. Tourism Australia begins Search for New Managing Director
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Tourism Australia begins Search for New Managing Director. Tourism Australia’s Managing Director Geoff Buckley has agreed to an extension of his contract until 30 June 2009. Mr Buckley joined Tourism Australia in 2004 and has been Managing Director since 2006.
- 2. Tourism Australia Launches Global Creative Agency Tender
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Tourism Australia has launched a tender process for its global creative services account. The successful agency or agencies will be selected through a competitive tendering process and will provide Tourism Australia access to their creative services over the next three years, proposed to commence on 1 July 2013. Services covered by the contract include both traditional and digital
- 3. Tourism Australia Appoints Ketchum as PR Agency for Americas
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Tourism Australia has appointed Ketchum as its public relations agency for the United States, Canada and Latin America for the next three years. The account will be managed out of Ketchum’s Los Angeles office. Daryl Hudson, Tourism Australia Vice President of the Americas, said Ketchum was chosen following a competitive selection process involving public relations agencies from acr
- 4. Qantas and Tourism Australia sign MoU
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Qantas and Tourism Australia sign MoU. Qantas and Tourism Australia have signed a Memorandum of Understanding (MoU) on a new three year $44 million partnership to market Australia internationally as a tourist destination. The MoU covers activity over the next three years including international cooperative marketing campaigns, major trade events, business events and public relation
- 5. Tourism Australia Partners Jetstar
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Tourism Australia has signed a $10 million marketing deal with Jetstar aimed at boosting Japanese inbound tourism and further expanding brand Australia’s presence in Asia Pacific. The three year agreement runs to mid 2014 and will see Tourism Australia and Jetstar each contribute at least $1.6 million per year on a range of joint marketing, digital and social media activities.
- 6. Tourism Australia launches Flick Cricket Ashes 2010-11 iPhone App
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Tourism Australia launches Flick Cricket Ashes 2010-11 iPhone App. Tourism Australia has launched a fun new ‘Flick Cricket’ game on the Go Ashes iPhone app ahead of the Vodafone Ashes Series 2010-11 that will start on 25 November 2010 in Brisbane. The game replaces the competition element that had been hosted on the app to give one lucky winner the chance to go to the Ashes Test in
- 7. Singapore Airlines Strengthens Ties with Tourism Australia
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The importance of strong aviation partnerships in driving Australia’s future tourism growth has been reaffirmed with the signing of a new commercial agreement between Singapore Airlines and Tourism Australia. The three-year agreement, which takes effect from 1 July 2011, will see Singapore Airlines and Tourism Australia jointly fund a range of tourism promotion activities aimed at
- 8. Tourism Australia’s New Global Advertising Campaign
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Tourism Australia’s New Global Advertising Campaign. Tourism Australia has launched the next stage of its global tourism campaign - There’s nothing like Australia - featuring the personal holiday experience recommendations of the Australian people. The new campaign uses digital, print and broadcast media to show what is unique and iconic about Australia and why others should visit.
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