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1. Shangri-La Launches 5 Million Golden Circle Award Points Promotion #LoyaltyIs
Golden Circle, the loyalty programme for the Shangri-La family of brands, has launched the #LoyaltyIs contest. In celebration of its fifth anniversary, Golden Circle has partnered with five cultural influencers from around the world who will give their unique take on loyalty and invite fans to enter to win a share of five million Golden Circle Award Points by revealing what #Loyalt
2. Shangri-La launches Enhanced Golden Circle Programme
Shangri-La launches Enhanced Golden Circle Programme. Since its inception in 1997, Golden Circle's 1.7 million members have enjoyed special recognition and benefits during their stays at Shangri-La hotels, resorts and Traders hotels around the world. Now, from 25 October 2010, the revamped programme enables members to also earn and accumulate points that can be redeemed for complim
3. Shangri-La Launches Events Collection and Golden Circle Event Planner Rewards
Shangri-La has launched the Events Collection and Golden Circle Event Planner Rewards, a loyalty programme for meeting and travel professionals. The programme will offer meeting and travel professionals and any Golden Circle member the ability to earn elite status as well as earn and redeem points for groups, meetings, conferences and events across the Shangri-La, Kerry and Hotel J
4. Shangri-La Enhances Golden Circle with Five New Benefits and Promotions
Golden Circle, the loyalty programme of Shangri-La Hotels and Resorts, is offering members five new benefits as part of its continuing fifth anniversary celebration. In addition to new ways for members to earn reward points, Golden Circle (GC) is offering fifth anniversary specials and partnership deals with brands such as Victor Private Jet and Virtuoso Experiences.
5. Shangri-La Revitalises Golden Circle Guest Recognition Programme
Shangri-La Revitalises Golden Circle Guest Recognition Programme.
6. Shangri-La Launches F&B Loyalty Programme
Shangri-La has launched The Table by Golden Circle, a new food and beverage loyalty programme that offers benefits to members who dine at Shangri-La properties both on the road and nearer to home. The Hong Kong-based hotel group, which operates 98 properties and over 500 restaurants and bars worldwide, commissioned consumer research in developing The Table – surveying Golden Circle
7. Shangri-La Hotels and Resorts Partners Blacklane
Shangri-La Hotels and Resorts has partnered with Blacklane to provide premium transportation to its Golden Circle members whenever they travel on the road. Blacklane’s chauffeur service is available in more than 300 cities and to all Golden Circle members when they reserve a ride via the Blacklane app or website.
8. Steve Shellum and Prudence Lui honoured by Marriott
Leading Hong Kong-based travel journalists Steve Shellum and Prudence Lui were recently honoured by Marriott International with the prestigious annual Golden Circle Award, for their vivid, honest portrayal of the different various facets of the Asian travel industry.

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