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57. PATA Extends CEO Contract for Three More Years
PATA has extended the contract of Chief Executive Officer, Mario Hardy, for a period of three years commencing 1 January 2018. PATA Chairperson, Sarah Mathews, said,
58. PATA Appoints Ivy Chee as Regional Director - Asia
PATA has appointed Ivy Chee as Regional Director-Asia, effective 16 January 2012. Chee, a Malaysian national, will be responsible for promoting PATA's progressive Next Gen range of membership benefits to travel and tourism industry companies and organisations, and engineering opportunities for the Association and its members in Asia (excluding Greater China).
59. AppNexus Signs Preferred Partner Agreement with PATA
AppNexus, an advertising technology company, has signed a new Preferred Partnership agreement with PATA. The agreement will allow PATA members to better understand the new landscape of programmatic advertising and how best to utilise it for their respective organisations.
60. PATA Partners San Franciscoís Talent Basket
PATA has signed a Strategic Partnership agreement with San Francisco-based emerging media consulting and artist management company, Talent Basket. As part of the agreement, Talent Basket will work with PATA to develop a ROI-driven strategy and programme to increase engagement with members and improve marketing and social media presence.
61. UNWTO and PATA Sign New Strategic Partnership Agreement
Advancing economic diversification, cultural and environmental preservation through tourism are the key objectives of a new Strategic Partnership signed between the UNWTO and PATA. The partnership includes a series of projects, such as a PATA/UNWTO Forum on Marketing Outlook and joint research.
62. Sir Richard Branson Backs PATA's CEO Challenge 2008
Sir Richard Branson Backs PATA's CEO Challenge 2008. At the event, PATA will challenge influential travel and tourism industry leaders from all sectors to agree to and sign a defining industry response to climate change, one of the greatest global threats to travel and tourism.
63. PATAís Tourism Forecast for 2011-13
PATAís Tourism Forecast for 2011-13. PATA has predicted an annual average rate of growth in arrivals to 42-destinations within the Asia Pacific region of just under 7% between 2009 and 2013. Asia is expected to receive much of this growth, with an average increase of around 7.5% per annum. North America will average around 5% and the Pacific between 4-5%, over that period.
64. PATAís Faces of the Future
PATAís Faces of the Future. PATA has revealed the five finalists for the 2011 ĎFace of the Futureí competition. The successful individuals are: Deepak Tamang, managing director, Raven Tours and Treks, Bhutan; DK Singh, founder and president, Heritage Group of Institutions, India; Tavalea Nilon of Samoa; Hsu Htet Hlaing, managing director, Unique Asia Travels & Tours Co. Ltd, Myanma

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