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25. Preferred Hotels & Resorts Launches Loyalty Programme for Partner Hotels
Preferred Hotels & Resorts has launched a new loyalty programme. Called “I Prefer Alliance”, the platform allows partner hotels to incentivize their respective loyalty members by extending access to more than 650 additional destinations across 85 countries where they can earn and redeem points, while receiving other benefits during every eligible stay.
26. NH Hotel Group to Join Global Hotel Alliance; Merge Loyalty Programmes
NH Hotel Group, part of Thailand's Minor Hotels, has unveiled plans to join the Global Hotel Alliance (GHA) and merge the NH Rewards loyalty programme with Discovery, GHA's loyalty programme, in early 2022. Published by TravelNewsAsia.com on 23 April 2021.
27. Worldhotels Launches New Loyalty Programme
Worldhotels has launched Peakpoints, a new loyalty programme. Available at all of the groups’ almost 500 hotels in 65 countries worldwide, Worldhotels Peakpoints is one of the first all-virtual global loyalty programmes in the hospitality industry.
28. Etihad Airways Loyalty Program Becomes Separate Entity; Barry Green Now MD
Etihad Guest, Etihad Airways’ loyalty program, is entering its next phase of growth and has become a separate legal entity, Etihad Guest LLC. The evolution of Etihad Guest into a separate legal entity is designed to support its growth as a customer loyalty and marketing services organisation. This change brings increased focus and investment into developing specialty services and c
29. M&C Adds MENA Region to Loyalty Club
Millennium & Copthorne Hotels, one of the world’s largest hotel companies with more than 120 owned and managed hotels across 20 countries, has added the Middle East and North Africa region to its global loyalty programme, Millennium & Copthorne Loyalty Club.
30. IHG Appoints Senior Vice President of Customer Loyalty Marketing
InterContinental Hotels Group has appointed Susanna Freer Epstein to the position of Senior Vice President of Customer Loyalty Marketing. Susanna will be responsible for overseeing IHG’s global loyalty marketing strategy and customer proposition for IHG Rewards Club.
31. Marriott Wants More Direct Bookings; Launches Loyalty Member Rates
Marriott has introduced a new rate exclusively designed to reward loyalty members who book directly. The Marriott Rewards Member Rates join other member-only perks, which include loyalty points, mobile check-in and check-out, and free Wi-Fi across a diverse portfolio of brands such as The Ritz-Carlton, JW Marriott, Renaissance Hotels, Marriott Hotels, Courtyard by Marriott, and mor
32. Park Regis Kris Kin Hotel Dubai Launches Loyalty Programme for Agents
The Park Regis Kris Kin Hotel Dubai has launched a loyalty programme that is designed to reward booking agents for their support and loyalty to the hotel. The scheme offers 10 points for each night booked at the Park Regis Kris Kin Hotel Dubai, with no limits on how many points can be earned and a simple redemption procedure. Points will be awarded only to all materialized/confirme

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