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25. Marriott launches Global Advertising Campaign
Marriott launches Global Advertising Campaign. The progressive advertising campaign includes commercials on media outlets such as CNN en Espanol, Bloomberg, Al Jezeerah, France 24, Discovery and in-flight television channels aboard airlines including Air China, Lufthansa, LAN, Cathay Pacific, Singapore Airlines, Qantas, and Japan Air Lines. Additionally, the campaign includes onlin
26. BBC World News and InterContinental Hotels & Resorts renew Advertising Partnership
BBC World News and InterContinental Hotels & Resorts renew Advertising Partnership. InterContinental Hotels & Resorts has renewed its successful advertising partnership with BBC World News, with the commissioning of a second series of the popular travel programme The Real Cities. The ad-funded, weekly five-part series commences on Saturday 30 August at 1430 GMT on BBC World News. W
27. Singapore to host Spikes Asia – 1st Asian Advertising Festival
Singapore to host Spikes Asia – 1st Asian Advertising Festival. Singapore has been named as the location for Spikes Asia – 1st Asian Advertising Festival. The Festival is a joint venture between IAF, the organisers of Cannes Lions, Dubai Lynx & Eurobest and Haymarket, publishers of Media and Campaign. The dates for the first Festival, which will run over 3 days, have been confirmed
28. Korean Air launches US$19 million Global Advertising Campaign
Korean Air launches US$19 million Global Advertising Campaign. The three-month US$19 million campaign, that began on August 20, 2007, features provocative 30-second spots to be aired on CNN, Fox, ABC, MSNBC and CNBC in the U.S.; CNN, Discovery Channel and National Geographic in Asia, and CNN and BBC World in Europe. The theme of the advertising is the color of flight. The TV commer
29. Premier Inn Appoints Leo Burnett London as New Advertising Agency
Premier Inn, one of the UK’s largest and most innovative hotel companies, has appointed Leo Burnett London as its new advertising agency. Whilst Leo Burnett will handle all aspects of the Premier Inn brand, from above the line advertising to activation and helping deliver a global brand approach in Germany, Golin remains Premier Inn’s PR agency and UM its media buying agency.
30. Etihad Airways launches New International Television Advertising Campaign
Etihad Airways launches New International Television Advertising Campaign. Etihad Airways has launched a new international television advertising campaign. The high-budget TV commercial received its official premiere in the UAE on 5 February, before being rolled out across the Middle East, Europe, North America and Asia.
31. JCDecaux Wins 10-Year Advertising Contract for 26 Airports in Saudi Arabia
JCDecaux Wins 10-Year Advertising Contract for 26 Airports in Saudi Arabia. The contract covers 4 international airports in Saudi Arabia; King Abdulaziz International Airport in Jeddah, King Khaled International Airport in Riyadh, King Fahd Airport in Dammam and Prince Mohammad Bin Abdulaziz Airport in Madinah, and 22 domestic airports across the country.
32. Cebu Pacific Creates New Advertising Opportunities
Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4.9 million passengers between January and May 2011.

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