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97. Hertz Expands Advantage Brand in Europe
Hertz is accelerating the European expansion of its value brand, Advantage Rent a Car, from three markets to six. Advantage, which provides holiday travellers with vehicles at competitive rates, opened new locations over the northern summer to serve the Frankfurt, Geneva and London Heathrow international airports as well as central London. This move follows the ongoing expansion of
98. British Airways Launches New Advertising Campaign
British Airways is launching its biggest brand advertising campaign for a decade to coincide with a five-year investment programme. The campaign, on TV, in newspapers and online, showcases the airline’s heritage and highlights its key characteristics.
99. Langham Xintiandi in Shanghai to Open Chuan Spa in October
The Langham Xintiandi will officially launch its new Chuan Spa on 18 October, 2011. Traditional Chinese Medicine is acclaimed throughout the world for its ability to harmonise the body and soul and enrich personal happiness and fulfillment. The philosophy uses the principle of the balance of the five natural elements of metal, wood, water, fire and earth and the body’s opposing yet
100. VisitBritain Partners STA Travel
VisitBritain has partnered STA Travel to jointly market Britain as a tourist destination for the youth market over the next four years. The deal between the two parties is worth over £2.8 million and will help boost visitor numbers to the country, capitalising on the unique opportunities provided by the recent Royal Wedding, next year’s Queen’s Diamond Jubilee and the London 2012 G
101. MasterCard and COMO to Support Schools and Charities in 2011
COMO Hotels and Resorts, comprising eight luxury properties across Asia, UK and the Caribbean, is furthering its collaboration with MasterCard on a global scale through the MasterCard Purchase with Purpose programme. For every transaction made with a MasterCard card at a COMO property between 1 October 2011 and 31 December 2011, MasterCard will donate US$30 to a community project w
102. Hotel Icon in HK Celebrates Opening with Hospitality Design Conference
Hotel Icon, a new hotel in Tsim Sha Tsui East in Hong Kong, celebrated its officially opening by hosting a Hospitality Design Conference. Jointly organised by the Hong Kong Design Centre (HKDC) and the School of Hotel and Tourism Management (SHTM) at the Hong Kong Polytechnic University (PolyU), the half-day conference on Wednesday, 21 September, featured six of the acclaimed desig
103. Crystal Unveils Range of Theme Cruises for 2012
Addressing the desires of niche-interest travelers, Crystal Cruises has unveiled 25 Experiences of Discovery cruises for 2012. 12 different themes on more than one-third of next year’s voyages are planned for various global locales.
104. Emirates to Launch Flights to Zambia and Zimbabwe
Emirates is to launch flights to Lusaka, the capital of Zambia, and Harare, the capital city of Zimbabwe. Zambia and Zimbabwe, which share a border with the Victoria Falls, one of the natural wonders of the world, will be linked with a five times weekly flight from Dubai, starting 1 February 2012.

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