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9. Sabre Launches New FareNabber API at TTX 2017 in Las Vegas
Sabre launched its new FareNabber API its TTX innovation conference in Las Vegas last week. FareNabber gives developers, OTAs and agents the ability to display flight listings faster while enabling more bookings by automatically searching and identifying flight options based on customer preference.
10. Sabre Travel Network Appoints Rakesh Narayanan as Vice President of Supplier Commerce - Asia Pac
Sabre Travel Network has appointed Rakesh Narayanan as Vice President of Supplier Commerce - Asia Pacific. Reporting to Sabre Travel Network senior vice president of airline commerce, Chris Wilding, Narayanan will lead commercial activities serving Sabre’s Asia Pacific airline customers.
11. Ethiopian Airlines to Upgrade Passenger Experience with Sabre Technology
Ethiopian Airlines has renewed its current distribution agreement with Sabre and signed up for a suite of new technology solutions that will help the airline support its rapid growth rate.
12. Sabre Outlines Strategy to Innovate Next Level of Travel Distribution and Retailing
Sean Menke, President and CEO of Sabre, told senior executives gathered at an industry conference in Dallas this week that the continued growth of low cost carriers (LCCs) and downward pressure on airline pricing are driving factors of the new technology landscape.
13. Traci Mercer Joins Sabre as SVP - Hotel, Car, Cruise and Rail
Sabre has appointed Traci Mercer as Senior Vice President of Hotel, Car, Cruise and Rail. Traci will be based at Sabre’s global headquarters in Southlake, Texas, and report to Sean Menke, president ofTravel Network.
14. Air China Expands Partnership with Sabre
Air China has expanded its partnership of over 12 years with Sabre. Under the new agreement, the carrier will extend the breadth of its Sabre AirCentre Operations portfolio to improve the management of major and minor disruptions that affect the airline’s operations and passenger experience.
15. Shandong Airlines to Leverage Sabre Commercial Platform Solutions
Shandong Airlines has signed an agreement with Sabre for several of its retailing solutions. Under the deal, Shandong Airlines will leverage Sabre AirVision Schedule Manager and Sabre AirVision Fares Manager to help drive revenue optimization and accelerate how the airline competes in the Asian market.
16. Starlux Airlines Signs Distribution Agreement with Sabre
Taiwan’s newest carrier, Starlux Airlines, has signed a distribution agreement with Sabre. The deal will connect Starlux to Sabre’s GDS platform which is made up of over 425,000 travel agents worldwide.

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