The ITB is without a doubt the largest
travel trade show in the world, and takes place every year in
March in Berlin.
The show is enormous, and covers pretty much
every aspect of tourism, with trade visitors from every sector of
the tourism industry, such as tourism organizations, tour
operators, agency counter staff, hotel managers, website
publishers, and conventional world media.
The Exhibitors at the ITB come from all sectors
of the international travel and tourism industry and include
government tourism offices, national and regional tourism
organizations, tour operators, hotels, airline carriers, insurance
companies, communication and information systems, travel agencies,
publishing, and dot com companies. The ITB also has consumer days
where consumers are allowed in to see what the worlds travel
industry has to offer.
We can not exaggerate how big this
show is, according to a Berlin taxi driver we asked it
is the biggest in Berlin and the one that brings the
taxis the most business. So if you are attending make
sure that you have comfortable shoes, as it stretches
over an area so big the organisers even have shuttle
buses which run between the halls.
As if this were not enough to keep
you occupied and probably help you loose a pound or
two running from one booth to another, the show also
offers many other activities. Seminars, symposia,
workshops and working groups all take place, and
because the worlds travel industry is under one roof
with experts from all the different fields related to
the international travel industry, their value is very
From 6 to 10 March 2013, 10,086 exhibitors from
188 countries presented their products and services in display
halls that were fully booked up. Overall, some 110,000 trade
visitors came to Berlin, of whom 43% were from abroad. This year
there was a slight increase in buyers from the USA and the Middle
East. The ITB Berlin Convention registered record levels of
attendance. A total of 21,000 took part in the 200 lectures,
discussions and workshops, 25% more than in 2012. Social Media and
Mobile Travel Services proved to be major visitor attractions.
Visitors thronged the halls on the Saturday of the show. More than
60,000 members of the general public came to find out about the
wide-ranging information on offer from exhibitors and providers of
niche market products. For the first time, visitors at the weekend
were able to book their tours directly at ITB Berlin. A poll among
visitors revealed that one in three intended to book a trip.
ITB 2014 will take place 5-9 March 2014.
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