Andrew Ooi, General Manager of the Eaton Hotel Hong Kong and Eaton House Furnished Apartments has appointed
Impact Asia to handle public relations activities and marketing
communications. The company will also oversee activities for the Yat Tung
Heen Chinese restaurant in Wanchai.
Impact's brief is to upgrade and enhance the image of the hotel, restaurant
and furnished apartments by providing strategic direction for all new
collateral design and direct mail campaigns. They will also revamp the
website and provide corporate communications counsel.
According to Ooi: "We selected Impact Asia because of their vast experience
in the hotel and hospitality industry and also for their multi-tiered
service approach, which covers all the various marketing-related disciplines
we need for our internal and external communications."
The Eaton Hotel, Eaton House Furnished Apartments and Yat Tung Heen
Chinese restaurants are managed by Great Eagle Holdings Limited which is the
hotel management arm of Great Eagle Holdings Ltd. The company also owns a
number of prestigious international hotels including Great Eagle Hotel Hong
Kong, The Langham Hilton in London, Sheraton Towers Southgate in
Melbourne, Le Meridien in Boston, Delta Chelsea Inn, Toronto and the Sheraton
Auckland Hotel and Towers.
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