Improving regional market conditions and the launch of Mid East market specific, MICE, business and leisure products, have boosted Radisson SAS Hotels & Resorts' projected 2002 regional revenues.
The award-winning hotel chain, operating eight Middle East and North Africa properties with three more due to open in Egypt soon, embarked on an intensive Q1 sales blitz campaign, which has, so far, resulted in US$ 480,000 in confirmed business for 2002.
"Our innovative 'Meet & Sleep' package provides flexibility and rate transparency to meetings' organisers and bookers, and has been received extremely well by MICE industry professionals," said Mike Pilkington, Regional Director, Sales & Marketing, Radisson SAS Hotels & Resorts.
"A range of new market-specific leisure and business products has also contributed to the soaring demand and should market conditions remain unchanged, this year's tentative revenue from our sales blitz should exceed US$ 750,000."
Hundreds of regional corporations and travel agencies in Bahrain, Egypt, Jordan, Kuwait, Oman and Turkey were targeted during the two-week sales blitz, which also secured more than US$ 165,000 of business for 2003.
"Tentative 2003 revenue emanating out of the region stands at more than US$300,000 and we are hopeful that next year we will improve on 2002's figure."
Radisson SAS Hotels & Resorts operates Middle and Near East properties in Amman, Aqaba, Baku, Istanbul, Kuwait, Manama, Muscat and Sharm El Sheikh. Properties in Hurghada, Taba and Al Quesir in Egypt are due on-line soon.
Radisson SAS Hotels & Resorts currently includes 108 hotels in operation and 39 hotels under development in 37 countries and is the sole franchisor in Europe, the Middle East and North Africa for Radisson Hotels & Resorts.
Radisson Hotels & Resorts and its parent company Carlson Hospitality Worldwide includes 750 hotel and resort locations representing 130,658 guest rooms in 63 countries plus six luxury cruise ships sailing worldwide. |