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CATHAY PACIFIC BRIEFS MEDIA ON GROUND PRODUCT STRATEGY



Cathay Pacific Airways General Manager Airports Rick Lang today hosted a media briefing in Hong Kong to lay out the airline's strategy for new ground products and procedures to enhance passengers' total travel experience. These have included new First and Business Class lounges in Hong Kong, Bangkok, Seoul and soon Taipei, automatic CXpress multi-purpose kiosks to allow passengers to complete their own ticketing and check-in arrangements in airports, and new cabin baggage procedures to promote safety, security and speed on all flights.

Rick Lang said: "Despite the difficult economic climate Cathay Pacific has committed to maintaining the momentum of its product enhancements. Our newest lounge, The Pier, is getting great comments from passengers, and we will be opening a brand new lounge in Taipei next week. We know that this year will be tough for all airlines, but as competition in the market intensifies it is more important than ever for us to offer a premium product - which means product enhancements, and not cutbacks."

The Pier offers a number of new features including a Juice Bar, exclusive Day-Break Rooms, three bars and two restaurants, 60 broadband-connected computers and a wireless LAN for connecting with laptop computers. The Pier is Cathay Pacific's second lounge in Hong Kong. Its first lounge, The Wing, was recently named first in a Forbes magazine list of The World's Ten Best Airport Lounges.

Following a recent safety and security review by the Association of Asia Pacific Airlines, all members have also agreed to implement uniform rules on the allowable size and weight of cabin baggage. As a signatory to the agreement, Cathay Pacific will begin the new policy from 1st April 2002 across its entire network.

In the interests of safety, security and speed the maximum weight of cabin baggage for each passenger will be set at 7 kilograms. A laptop computer and a camera and certain other small personal items will be allowed in addition to this limit. While this actually represents a slight increase in allowance for most passengers, the new limit will be carefully enforced to reduce the chances of injuries to passengers and cabin crew from excessive cabin baggage, and ensure speedier boarding and security procedures and better access to their bags on board, for all passengers.

Cathay Pacific recently launched CXpress multi-purpose kiosks at two airports to allow passengers to collect tickets, select seats and check themselves in, and collect boarding passes and lounge invitations. Passengers who have already checked in online through the airline's Website can also use the new kiosk to collect their boarding passes thus completing the regular airport process in cyberspace. Other e-services for passengers include the expansion of the notiFLY Flight Paging service to offer its SMS text updates to mobile phone at every destination that Cathay Pacific flies to.

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Bangkok Airports Reopen  Updates on Bangkok Airports Mayhem  Marriott signs New Hotel in Xi’an  Carlson signs Radisson Plaza in Sanya  Emirates launches A380 Flights to London  Construction begins on Armani Hotel Milano  Etihad Airways launches Flights to Moscow  Silversea’s Prince Albert II to return to the Arctic  Pacific Blue launches Flights between Brisbane and Honiara  PolyU to host Fifth China Tourism Forum  AirAsia launches Flights to Tiruchirappalli  Jet Airways to Operate Two Flights from U-Tapao today  PBair moves Operations to Hua Hin  Starwood opens New Le Meridien Hotel in China  New CHI Residence Opens in Hong Kong  Singapore Visitor Arrivals for October  South Africa beat England in Dubai  LAN to launch New Premium Business Class  Hertz expands Kangaroo Island Operations  Korean Air to launch Seoul - Milan Flights  Hong Kong Airport launches Promotion  Ritz-Carlton to launch New Brand  Shangri-La opens Hotel in Taiwan  Cathay Pacific Reduces Fuel Surcharges  SriLankan Airlines Returns to Rome  Wanted: 50 Travellers for Scavenger Hunt  Fraser Suites opens in Hong Kong  Qantas launches Sydney - Buenos Aires Flights  New Zealand Visitor Arrivals for October  Relais & Châteaux Grand Chef to Host Cruise